Marketing Emphasis

Bachelor of Management Marketing Emphasis

Marketing professionals rely on a variety of skills to win customers and build brand loyalty. To be on top of their game, they research, create, and design from scratch. Their ideas and images are showcased everywhere imaginable.

Coursework in the Marketing Emphasis of the Bachelor of Management program at Concordia introduces you to

  • research techniques;
  • strategic marketing;
  • advertising methods; and
  • promotion strategies.

Our marketing courses also

  • draw your attention to consumer behaviours;
  • stimulate your creative thinking;
  • develop your ability to strategize;
  • fine tune your ability to gain and retain customers; and
  • help you bring in the revenue.

Be the marketing professional that knows how to 'get things going' with your  Bachelor of Management degree with a Marketing emphasis from Concordia University of Edmonton.

View Career Path Opportunities

View sample program planning guide for a marketing emphasis

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